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What a Site! (Part II)

You're a glutton for punishment, aren't you?

The Big Picture
Big pictures are... well, big. Not just in dimensions, but in file size too, and, until all visitors have a broadband connection, then large file sizes are a No-No - unless the visitor chooses to download them. So if you want a big picture of Joe Bloggs on your site, give us a little one, possibly even just a thumbnail, which we can click on to take us to the larger version, if we want to.

I Can Sing a Rainbow
Bit of a yucky song, I think, but not as yucky as having all the colours of the rainbow - and a few more - on one page. There are five colours on this page, and on every page on the BTG: a yellow (#FFFFCC), a red (#FF0000), black (text), blue (unvisted links) and purple (visited links). The last three are the default colours you'll find on every site, unless the webmaster/mistress has changed them or you've altered your browser to use your own choices. Anyone who's been on the Net for any length of time doesn't notice these three, just the first two.

You could probably use an additional two colours and get away with it, but they'd have to be carefully chosen: using this and this would be horrible! And just imagine a site with headlines like this one:

This is a horrible headline!

I'm not kidding! I've seen them. I've even seen some like this!

Fonts
The default font for most browsers is Times New Roman or something so similar that the differences are minimal. If you don't specify a font, you get TNR. That's fine: it's a very readable font, easy on the eye, if a little boring. If you specify another font, it will only show up in a visitor's browser if (s)he has it on his system. Most systems have Arial or one of its family (Verdana, Helvetica, Sans Serif, Geneva), so specifiying Arial will work for the vast majority. If you specify any other font, it's a lottery whether or not the page will display as you want it to. If you specify, for example, Comic Sans, and the visitor hasn't got it, he'll see TNR and you've wasted your time.

The only alternatives are to embed the font in the page (which many ISPs won't allow and which is also a pain for the user because of the download time needed) or to create your pages as image files (usually gifs). They take an age to download and are very frustrating and annoying and likely to drive visitors away.

Backgrounds
Backgrounds need to be used with sensitivity, creative flair and great care. The gold rule is: if in doubt, don't! I have seen far to many sites which are basically unreadable because of heavily textured or intrusive backgrounds. Textures usually break up the text and tiled photographic backgrounds (even if greyed down) are usually distracting, pulling the eye away from the text. People don't stay on these sites for very long!

Keep It Consistent!
If you change the colour scheme and/or design on every page of your site, you're left with an amateurish mess. Look at the most professional sites and they all have a consistency of design and colour scheme. Separate sections may be identified by a single colour change (perhaps a background colour), but the design remain consistent throughout.

Internal Links Please!
One of my pet hates is sites from which the only escape from an interior page is back to the main page. That is really annoying! Internal links are essential if you don't want visitors to become totally frustrated and leave the site in disgust.

Frames
There are those who love them and couldn't design a site without them, and there are those who hate them. Frames are useful, but they have numerous disadvantages. You can't bookmark a page with a site, unless you first right-click, then click on "Open Frame in New Window", then wait for it to download - and who wants to go through that? Frames also make the site less accessible to the visually impaired - and there are many more of such people using the Net than you would imagine. They use a program which reads the contents to them, but such programs have difficulties with frames.

You can simulate frames using tables, which is what the BTG does, so you get the advantages without the disadvantages. You know it makes sense!

That's It?
Rant over?

Not quite, I'm afraid. If you're using tables (and they are a very useful tool if you don't want to get into cascading style sheets or DHTML), please specify widths in percentages, not pixels. If you use pixels, anyone whose browser is set to a different size from yours will either have the page squashed into part of the screen or have to do a lot of sideways scrolling. Use percentages and everyone will see the site as you intend it to be seen.

And That Is It!
These have been personal comments, things that annoy me, but I know that I am not alone. people who create Web sites do so to communicate with others. If you make it hard for them to read what you have created, you'll drive them away and you'll have failed in what you set out to do.

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©Peter Lathan 2002