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AdvertisingThe Web is getting more commercial. That's a fact of life, and no amount of nostalgia for the good old days when it was a totally free, altruistic place is going to bring that back. It costs to put a website online. Yes, there are free ISPs with free web space, but they're very limited in terms of space and bandwidth. Most free ISPs would have shut the BTG down by late December for exceeding bandwidth limitations, and as the number of visitors continues to grow, as it does week by week, a free ISP would simply refuse to carry it. And we've already exceeded the amount of space many ISPs allow their customers: there are nearly 1200 pages and hundreds of images. So we have to go to a professional hosting company. Ours, 1&1, is one of the largest in Europe and so we benefit from economies of scale (and the single pop-up that we allow ourselves halves the cost), but there is still an overhead which, added to the amount of time it takes to run the site (approximately twenty hours: half a normal working week), means that the British Theatre Guide costs money to run. Hence the adverts: they help defray the costs and so keep the BTG up and running. And, of course, we get a commission on sales from the bookstore, so that helps a bit, too, although it's main purpose is to be a service for our visitors. So, sorry about the ads, folks, but they're a small price to pay to keep the BTG online! (Or, at least, we think so - and hope you agree!) Articles Indices:
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