What comes next?

Conference organiser Dr Gilli Bush-Bailey

What comes next?

Participants were asked to complete a questionnaire commenting on their reaction to the day and suggesting areas for future research. These and many more ideas and initiatives will form the basis of ongoing plans to seek funding for an academic research project in collaboration with industry partners with recognizable benefits for the many creative and innovative stakeholders that are the Heart of the West End.

Organiser Gilli Bush-Bailey clearly felt this conference was only a beginning. "This was an extraordinary collaborative conference," she said "that saw academics and industry partners sharing ideas, concerns and questions about the future that affects everyone who is connected with theatre in the West End. The success of this event, the first of many more initiatives, shows that the commitment, energy and appetite is there to ensure the West End continues to be able to enjoy its rich cultural heritage and meet the challenges that new theatre makers and audiences will offer in the future."