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Dateline: 27th January, 2011
London Theatre Bucks Economic Gloom London theatre bucked the trend of economic gloom with excellent box office performance in 2010, the Society of London Theatre (SOLT) announced today. Strong ticket sales led to record revenues and near-record attendances for the capital's plays, musicals, opera and dance. For the seventh year running, total Box Office Revenues posted a new record level at £512,331,808, up 1.46% on a like-for-like basis on 2009 and topping £500 million for the second time ever. Attendances totaled 14,152,230,which was 0.79% down on 2009 levels but topping the 14m for only the second time. Like other industries, London theatre was inevitably hit by the poor weather towards the end of the year. London theatre ticket sales generated VAT receipts for the Treasury of £76,304,737, the highest ever and almost £11m up on 2009. The year also saw a record number of performances (18,615), and continued success for Plays which saw audiences grow by 2%. Attendances and revenue across the genres show interesting changes from 2009:
Nica Burns, President of the Society of London Theatre said, "Despite economic woes, volcanic ash, and huge transport disruption notably during our busiest time of the year at Christmas, we have managed our seventh successive year of growth at the box office. A huge range of superb productions ensured that a visit to the theatre was a must-do for large numbers of the public. London theatre is something for everyone to be proud of and is a great ambassador for UK plc." The Society of London Theatre is the trade association which represents the producers, theatre owners and managers of the 52 major commercial and grant-aided theatres in central London.
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