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Dateline: 18th April, 2007
The Noël Coward Theatre has launched the world's first fully integrated mobile phone ticketing for Avenue Q. Avenue Q customers’ simply text the key words Avenue Q to Trinity’s 82500 short code in order to buy tickets for the performance date of their choice. A WAP (Wireless Application Protocol) based ticket purchase session is then initiated where credit/debit card details are entered that is as fast, secure and efficient as a web based purchase. The seating plan can also be viewed for seating allocation. Unique kiosk scanners are sited at the entrance to verify the barcoded tickets where ticket receipts and a free drinks voucher are printed ensuring fast and easy entry.
This will be the first time in the world of theatre ticketing that full end-to-end mobile ticket purchase and redemption will be possible and used for a major production. Trinity is in the process of fully integrating their mobile system with Galathea STS, the leading providers of the award winning ticketing, marketing and membership software (ENTA) to Sports and Entertainment Venues around the world to bring this additional ticketing choice to London’s theatre goers. Trinity Mobile Marketing Director, John Graham, said, "We are delighted to be working with GalatheaSTS and Delfont Mackintosh Theatres. This really will be a world first and Delfont Mackintosh Theatres are to be congratulated for their innovation and forward thinking here. "Consumers increasingly use their mobile device as a lifestyle control – what better way to exploit mobile technology than with the ability to purchase tickets anywhere at any time with instant delivery and at lower commission and booking fee costs! Today, consumers truly use their mobile phone for a variety of lifestyle choices – mobile ticketing is a natural consumer choice as pretty much everyone has their phone with them at all times – and we are approaching the advent of the personal ‘holy trinity’ of the phone being a wallet/purse, keys & mobile. "The security and instant issue capability of digital barcode tickets will drive down ticketing commissions, prevent forgery and touting, as well as save an awful lot of trees! Mobile ticketing ticks all the boxes for consumers, venues and promoters – it really is the future of secure controlled access to all types of events from rock concerts, sports matches and meetings to exhibitions, conferences as well as large or small invitation only events." Please note that all three Archive indices are very long and will therefore take some time to download.
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