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Dateline: 4th October, 2009
"Thrilling" Donmar West End Results "We're genuinely thrilled with the results," said Michael Grandage about the Donmar West End figures which were released this week. "The whole project was a high-risk strategy with ticket prices being so low. Everyone rose to the challenge and I believe we have successfully contributed to the ongoing debate about straight plays in the West End. Our key ambitions were affordable ticket prices, education, and new audiences. I am delighted so many theatregoers were able to engage in this year of work and that the impact of the season contributed to the recently reported rise in play attendance." Acros the season of four plays at Wyndham's, attendance was 98% with with 13.5% of the audience booking for the first time. Hamlet, which starred Jude Law, had the highest attendance, reaching 99%. Ivanov reached 97%, Twelfth Night 96% and Madame de Sade 94%. Sunday performances of all plays reached 97% capacity. The top seat price was £32.50 and 42,900 tickets were sold at £10. Almost 900 school children saw the productions.
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