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Dateline: 9th May, 2004

Theatre Generates £2.6bn, Says ACE Report

A new report issued by Arts Council England - The Economic Impact Study of UK Theatre, by Dominic Shellard of the University of Sheffield - shows that theatre creates £2.6bn for the British economy. The study, based on data from 308 theatres (259 outside London and 49 West End), shows

  • The London economy is boosted by £1.5bn by those who visit West End theatres
  • The comparable figure for the rest of the country is £1.1bn
  • The Additional Visitor Spend (AVS) - that is, the amount each visitor spends in addition to the cost of theatre tickets (food, drink, transport, childcare etc.) is £7.77 outside of the West End and £53.77 in the West End
  • A sample of 259 theatres employ 6,274 people on a full-time basis and offer 5,700 part-time contracts
  • There are at least 16,000 volunteers working in UK theatres

The report points out that these are conservative figures and that it does not include the impact of touring theatre companies or non building-based theatre activity.

The report took a closer look at three non-London theatres, with the following results:

  • Everyman Theatre, Gloucestershire - a medium-scale subsidised theatre - £4.1 million
  • The Royal Centre, Nottingham - a large-scale commercial theatre - £9.4 million
  • Derby Playhouse - a small-scale subsidised theatre - £3.9 million

The report also compares the economic impact of theatre with the amount of public subsidy provided:

  • £100 million in England
  • £12.8 million in Scotland
  • £6.4 million in Wales
  • £2.1 million in Northern Ireland

The report is based on date from 2002-2003

The complete report (a 36 page Word file) can be downloaded from the ACE website.

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©Peter Lathan 2004