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Dateline: 26th January, 2003

Edfringe 2002 - "One of the Most Successful Years"

After another record-breaking year, the Edinburgh Festival Fringe's 2002 Annual Report reports ticket sales in excess of 975,000 (a 12% increase on 2001). This is also more than the total number of tickets sold for the Manchester Commonwealth Games this summer (just over 900,000).

Fringe Director, Paul Gudgin, said: “It is amazing to consider that, right here in Scotland, an event is attracting audiences on a par with some of the world’s great sporting occasions. In the not too distant future, the Fringe could realistically be selling one million tickets in a single year, a feat which would be absolutely unparalleled for a cultural event worldwide”.

New Research
The report also reveals the findings of the largest Fringe audience survey ever undertaken, namely:

  • Visits from UK residents outwith Scotland have jumped 16% since 2000, and now account for 39% of Fringe visitors;
  • In spite of their temporary nature, Fringe venues were rated extremely highly for facilities and customer service (4.16 and 4.36 respectively, where 1 is poor and 5 is excellent);
  • The average length visitors stay is 8 nights, compared to 3 in 1999;
  • Only 17% of visitors see other parts of Scotland during their Fringe stay, representing a huge marketing opportunity for Scotland’s tourism agencies.

Peter Lederer, chairman of VisitScotland, said: “These figures are greatly encouraging for anybody involved in the Scottish tourism industry and proves that the Edinburgh Festival Fringe has really got what it takes to rival any major occasion in the world. It is particularly encouraging that the domestic market is becoming a key element of audiences. These findings also offer VisitScotland and the industry an opportunity to encourage Fringe visitors to see more of our country and experience the wide range of cultural activities that take place across Scotland throughout the year.”

Gilded Balloon
The report was launched on the eve of Gutted, a sold-out comedy benefit in London’s West End in aid of the Gilded Balloon, which burnt down during the Old Town fire. The benefit starred Jo Brand, Alistair McGowan and Ronni Ancona, Rhona Cameron, Daniel Kitson, Jenny Éclair and Ross Noble. The event heralds a new beginning for the venue, with many of the proceeds ensuring the Gilded Balloon will still have a strong presence at Fringe 2003.

Fringe Director, Paul Gudgin, concluded: “This has been one of the successful years in the Fringe’s history, as well as one of the most challenging. With the success of this year behind us, a revitalised Gilded Balloon, and the 40th anniversary of the Traverse Theatre to look forward to in 2003, however, it’s very much business as usual – and as the report clearly demonstrates – the business has never been stronger”.

Fringe 2003 runs from 3-25 August. The Programme is launched on June 5th.

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©Peter Lathan 2003