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Dateline: 10th September, 2010
Kids' Week a Record-Breaker In August Kids' Week in the West End - the annual initiative run by The Society of London Theatre (SOLT) - achieved its most successful year to date, selling a record-breaking 68,121 tickets (up by 16,810). In factdue to unprecedented demand and for the first time in its thirteen-year history, Kids Week extended its annual Kids Go Free offer (for each full-price adult ticket, one child goes free and up to two more half price) by one week so it ran from 13th August until 3td September. As well as enjoying the 34 shows on offer this year, hundreds of children snapped up the chance to attend one of more than 60 free activities designed to engage and inspire the next generation of theatre lovers. This year’s opportunities included an onstage cha-cha boot camp with Burn the Floor’s Ali Bastian and Brian Fortuna, a leafy backstage tour scaling the heights of the Into the Woods set, a drama workshop re-creating Les Misérables’ famous barricade scene, a spooky ghost story session at The Woman in Black and question and answers sessions with the star-studded casts of shows such as Wicked and Dreamboats and Petticoats. Emma De Souza, Development Manager at the Society of London Theatre and the brains behind Kids' Week, who last year won the Visit London People’s Choice London Hero Award, said: “We are delighted with the ongoing success of Kids' Week, and incredibly grateful to everyone involved for their participation and generous support, including producers, cast, crew and theatre staff. The feedback we have received from parents and children has been incredible.”
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