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Dateline: 5th October, 2005
An important new survey of trends in arts marketing practices, spending and audience development activity is now available online for completion. Arts marketers and senior arts executives from across the UK are being encouraged to share their experiences of marketing in the arts, and their perceptions of the marketing function. The study will also investigate the national impact on marketing within the cultural and tourism communities of July's terrorist attacks in London, and initial perceptions of the possible effects of the 2012 Olympics. The survey has been commissioned by London Calling and is being conducted by MORI; it is a collaborative initiative involving Arts Professional as well as a number of regional and national development bodies. Initial findings will be presented in November and a full report on the survey's findings published later this year. John Nicholls, Managing Director of London Calling, said, "This year's London Calling Survey provides an invaluable opportunity for the arts community to gain a wider appreciation of the significance of the marketing function to their wider operations and learn more about future directions in marketing practice. We are actively encouraging individuals within the arts community across the UK to participate this year to enable us to determine regional variations in the issues which this year's survey aims to highlight." To complete a copy of the survey, go to survey.confirmit.com/wix/p294384037.aspx John Nicholls will be discussing the key findings from the survey at
the Arts Marketing Association day event and AGM, Talking the Same
Language, at Sadler's Wells on 22nd November 2005 (sponsored by
London Calling). For all the information, speaker details and to make
a booking go to Please note that all three Archive indices are very long and will therefore take some time to download.
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