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Dateline: 8th July, 2009
Theatre Tokens Sales Up in 25th Year Sales of Theatre Tokens in the first four months of 2009 increased by 14% over the same period last year. Helen Jones from Theatre Tokens, commented, "It seems that people are keen to ensure that any gift they give during a recession is a really enjoyable treat that gives the recipient something to look forward to and a few hours of escape from the daily doom and gloom. During recessions it's common for people to want some form of escapism and we are definitely seeing an uplift in sales of our theatre voucher product perhaps as a result of this." Theatre Tokens are theatre vouchers that can be exchanged for theatre tickets at over 230 theatres nationwide. The scheme celebrates its 25th anniversary this year and as part of the festivities a commemorative Celebrating 25 Years voucher booklet packed with special offers to help save money and make theatre trips even more of an occasion has been launched. These vouchers offer money off restaurant meals, Superbreaks and Theatre Breaks, and purchases at Dress Circle. They can be bought in £5, £10 and £20 denominations and can be bought online - www.theatretokens.com, by telephone - Tokenline on 0870 164 8800 - or in person at participating theatres and a range of retail outlets including selected branches of WH Smith, Waterstone's, Borders and Books etc. A full list of participating theatres can be found on the website. The Theatre Tokens scheme was launched in 1984 as a means of encouraging theatre-going and any revenues or profits generated from Theatre Tokens are re-invested in theatre productions or theatre marketing campaigns.
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