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Dateline: 20th September, 2010
Theatre and Tourism A report for VisitBritain, which markets Britain as a tourist destintion, shows that, on average, 10% of all visitors attended theatre, ballet, opera, or a concert., whilst 18% of those who came on holiday did so. 9% of those who came to visit family or relatives but only 3% of those who came for business purposes did so. In terms of Culture, the UK is perceived to be the fourth best nation out of fifty. This is as a result of Britain being seen as the 4th best nation in terms of having an exciting contemporary culture (eg music, films, art, and literature) and 7th as a nation with a rich cultural heritage. It is most highly regarded in the USA, Australia, Canada, South Africa, Poland, Argentina, and Russia. Countries that have ancestral or historical links with Britain are interested in Britain’s cultural heritage, as to a large extent this is considered part of their own. VisitBritain estimates that Britain’s Culture and Heritage attracts £4.5bn worth of spending by inbound visitors annually, equivalent to more than one quarter of all spending by international visitors, and so supports more than 100,000 jobs across the length and breadth of Britain. It says that £2.8bn of that is spent by those who attend performing arts events. 2.2m foreign tourists who visited London alone went to the theatre at some point during their stay.
Please note that all three Archive indices are very long and will therefore take some time to download.
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