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Dateline: 13th September, 2010
Value the Arts! A new campaign, I Value the Arts, began today, urging the public to voice their support for the arts. Anyone who values the arts in their community is being asked to register their details on a new website: www.ivaluethearts.org.uk. All those who register will be kept in touch with plans that could affect arts provision nationally and in their local neighbourhood, with practical suggestions on what they can do to strengthen the arts in their area. I Value the Arts is led by the National Campaign for the Arts (NCA), the independent umbrella body for all the arts in the UK. Industry bodies which support the promotion of the campaign include the Society of London Theatre, the Theatrical Management Association, Visual Arts and Galleries Association, the Association of British Orchestras, Equity and Audiences UK. The campaign website and associated technology have been made possible thanks to generous donations of skills, time and resources by industry suppliers. No public money is being used to fund the campaign. Louise de Winter, Director of the NCA, commented, “Three quarters of the adult population attend or participate in arts activities every year and an even higher proportion of young people. At a time of recession, more and more people are turning to the arts and culture. Reduced opportunities to take part in the arts could have a major impact on the quality of people’s lives and the vibrancy of their communities. As the Government is encouraging us all to get engaged and create a ‘Big Society’, we believe it is important for those people who care about the arts to get involved in the decision-making about what their communities will look like. This campaign gives everyone who cares a chance to have their voice heard and collectively show that the arts provide a valued public service. “This is a really simple and straightforward campaign. It will take thirty seconds for someone to visit the website to register their email address and postcode, and then we’ll be able to keep them up to date with information about plans for their local area. With a wide base of support within the sector, we hope this campaign will gain public momentum and snowball throughout the UK.”
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