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Dateline: 3rd September, 2010
Writer Signed Up for Spice Girls Musical Jennifer Saunders is to write the book for Judy Craymer's new musical, Viva Forever, a story of camaraderie, love and loyalty based on the songs of the Spice Girls. Craymer, the producer of Mamma Mia!, announced plans to produce the musical back in January when she said that she plans "to create a unique celebration of the band and its music, with its own flavour and joyful message". Announcing Saunders' involvment, Craymer said, "Having Jennifer Saunders on board is the best possible start Viva Forever can have. We are creating a new contemporary story about friendship, celebrity and fame with the music of the Spice Girls. Jennifer is brilliant at writing about these themes and the Spice Girls' songs connect powerfully in a smart and moving way." Previously Saunders co-wrote Absolutely Fabulous and many of the French and Saunders sketches. Viva Forever is produced by Judy Craymer in association with Universal Music, Simon Fuller and the Spice Girls. The production is excpected to open in the West End in 2012.
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