London Zoo

It’s the dawn of the new millennium; print newspapers are in crisis as the world adopts electronic media. Arabella, a successful director, has drive, the ability to manage ‘pesky’ creatives and a talent for profit. Together with gentle accountant Charles, she is charged by bullish CEO, Alex and his conniving sidekick, Christian, to acquire a thriving title, The Daily Word.

Its success is due to the publisher, Kelvin, who happens to be black and therefore a rarity in this senior role at this time. Kelvin believes in investing in creativity, editorial integrity and quality to create profit—‘fluffy’ drivers which Alex rejects in favour of his ‘slash and burn’ strategy.