Stoke-on-Trent city council has awarded the Ambassador Theatre Group (ATG) a contract to continue operating the city’s Regent Theatre and Victoria Hall for the next ten years.
ATG has been running the Victoria Hall since 1998 and the Regent Theatre since 1999.
Since then ATG has invested more than £3 million in the venues, with visitors spending more than £3.8 million each year in the city centre.
Rosemary Squire from ATG said, “We’re delighted. The city centre is currently undergoing a period of growth and regeneration and we’re excited to play a part in its future.”
Co-founded by Howard Panter and Rosemary Squire in 1992, ATG is the largest owner / operator of theatres in the UK with 39 venues.
Councillor Mark Meredith, the city council’s cabinet member for economic development, said, “ATG has a strong track record of bringing high-quality productions to Stoke, boosting footfall in the city centre and supporting the local economy.
“We expect the new contract will mean that the highest-quality productions continue to be brought to the city, and that it will continue to help the city centre thrive to the benefit of visitors and wider city-centre businesses.”