Malvern Theatres has opened an emergency fundraising appeal to help secure its future because of the COVID-19 crisis.
Income disappeared overnight when the theatre closed in March. Only one per cent of its running costs are publicly funded and it relies on ticket sales to keep operating.
The theatre has some emergency reserves to rely on but these savings will soon run out. The next few months are said to be critical for its survival.
Chief executive Nic Lloyd said, “the vital role Malvern Theatres plays in our community has never been clearer and we’re appealing for help from our audiences, friends and neighbours to help ensure that we can continue to bring life-enhancing culture to the town.
“The loss of Malvern Theatres would be devastating, not just to our loyal visitors but also to our local community and economy. To avoid this fate, we must act now and work quickly to ensure that we’re ready to reopen when allowed.
“As we emerge from this pandemic, Malvern Theatres is poised to play a crucial role in helping to bring our community back together.”
Donations can be made at the Malvern Theatres’ web site.