Lichfield Garrick has secured sponsorship for its first year as a charitable trust.
Cutlery and gift manufacturer Arthur Price, whose client list includes the Savoy Hotel and members of the Royal family, will sponsor the Garrick until spring 2014.
Adrian Jackson, the Garrick’s chief executive and artistic director, said, “I’m delighted that Arthur Price is our first headline sponsor.
“They’re a local company with an international reputation, but also contribute a great deal to the local voluntary sector.
“I’m also very pleased from the perspective of the Garrick’s new status as a charitable trust. Having a large brand sponsor in our first year as a trust is a real coup as we drive the business commercially.
“One of the main reasons we became an independent charity was to secure partnerships from elsewhere and enhance what we can offer to Lichfield and beyond.”
James Leavesley, chairman of the Lichfield Garrick board of trustees, added, “The sponsorship from Arthur Price is not only a milestone in the history of the Garrick. It will bring added value by hopefully attracting new people into the arts and entertainment sector of the city.”