Ambassador Theatre Group, along with panto producers First Family Entertainment, have joined forces with the charity When You Wish upon a Star this panto season.
When you Wish Upon a Star is a small charity whose primary aim is to grant the wishes of children suffering from life-threatening illnesses. Since it started in 1990, it has granted over 14,500 wishes for terminally-ill children and their families.
It aims to raise £65,000 to charter the Orient Express and take poorly children on a train ride to visit the Warner Brothers Studio Tour The Making of Harry Potter.
FFE and ATG will donate 50p from every pantomime programme sold to this cause. ATG's theatres will also be fundraising during the panto season to help When you Wish Upon a Star reach its target.
Kevin Wood, FFE's Chief Executive, said, "We are thrilled to be supporting this wonderful charity. Pantomime and Christmas are both closely associated with children and can be very magical indeed when combined.
"We hope that by pledging to support When You Wish Upon a Star we may be able to wave our own magic wand to help make some dreams come true for these children."
Margaret Rowarth, National Events Manager for When You Wish Upon A Star, said, "The amazing people of Family First Entertainment and the Ambassador Theatre Group are working togther to spread lots of 'fairy dust' for many of our very special children.
"We are thrilled to have their support and in July 2014 they will turn the dreams of some very sick children into a reality."