Trafalgar to lease new Olympia Theatre

Published: 15 May 2021
Reporter: Steve Orme

How the exterior of the Olympia Theatre will look Credit: Heatherwick Studio

Trafalgar Entertainment has been chosen to run the 1,575-seat Olympia Theatre—the largest new permanent theatre build of its kind to open in London since the National Theatre in 1976.

The Olympia Theatre agreement is part of a broader ambition by Trafalgar Entertainment to create a venue of national stature and will offer “the very latest innovations in technical facilities”.

Currently under construction, the Olympia Theatre is scheduled to open in 2025. Trafalgar Entertainment’s lease runs for 35 years, with an option to extend for a further 35. The company beat off strong competition to lease the theatre.

Co-founder of Trafalgar Entertainment Howard Panter said, “looking forward to a new golden age of theatre, Olympia presents a once-in-a-generation opportunity—it’s quite simply one of the most exciting new theatres London has seen for many years and we’re delighted to be playing our part as operator.”

The theatre is part of a £1.3 billion regeneration of Olympia as a world-leading cultural destination.