Young people can now get free membership and exclusive discounts at The Dukes theatre in Lancaster.
The new scheme is designed to give young people a chance to experience culture in their area on a budget and encourage the audiences of the future.
Those who sign up to the scheme will be able to see films for £4.50 and many live performances for £8, as well as a 10% discount at the cafébar and a monthly e-newsletter.
Duncan Hodgson, marketing and development manager at The Dukes, said, “we believe the arts are for everyone and we want to enable as many people as possible to have access to them.”
The Dukes team will be heading to Lancaster University, The University of Cumbria and Lancaster & Morecambe College to talk up the benefits of membership.