Audiences are being asked to Save A Seat as part of a new fundraising campaign by Birmingham REP and Birmingham Royal Ballet, with the theatre having to reduce capacity by 50% because of 'social distancing' measures.
The two organisations came together in October 2020 to present the world première of Lazuli Sky, the first one-act ballet to be commissioned and presented by Carlos Acosta since taking over as BRB’s director. They will continue the partnership with Tchaikovsky’s The Nutcracker at the REP which will run from Monday 14 until Tuesday 22 December.
Audiences are being asked to make a donation to help fill the empty seats, with proceeds being split equally between the REP and BRB.
Rachel Cranny, head of fundraising at the REP, said, "The Nutcracker at the REP will be the ideal opportunity to bring magic and joy to audiences at the end of a difficult year and, with the addition of the Save A Seat campaign, raise some vital funds at the same time."
Matt Freeman, director of development at Birmingham Royal Ballet, added, "all donations received will enable both organisations to stage other live performances during this uncertain time and to plan confidently into the future."