Pursued By Bear has launched an online marketplace through which theatre production companies can hire props and costumes.
The rental of under-used stock not only provides sustainable options but could also be a revenue stream for participants.
Co-founders Ben Richards, Simon Richards and Will Cousins have developed Pursued By Bear with support from an Innovation and Research Prize for the Creative Arts. Richards said, “the industry is facing unprecedented pressure to embrace sustainability, with a staggering 77% of audience members anticipating theatres to proactively address the climate emergency.
"Pursued By Bear is not just a platform; it's a movement within the theatre production industry. We are thrilled to unveil a solution that not only empowers production companies economically but also champions the cause of sustainability.”