The Royal Academy of Dance has unveiled an augmented-reality experience outside its HQ in Wandsworth, London to bring the traditional art form of ballet outside and into the wider community, available to view until 15 September.
Alexander Campbell Artistic, Director of the RAD, said, “as part of The Fonteyn celebrations, we wanted visitors and passers-by to have the opportunity to engage with the art form of ballet in a new and exciting way. For viewers, the augmented reality graphics create the illusion that dancers are moving in front them—it feels as though they are dancing in the same space that you’re standing. I have enjoyed watching this come to life and I hope that as many people as possible will come and visit us at our beautiful HQ, to enjoy this experience!”
The Margot Fonteyn International Ballet Competition takes place in London 1-8 September, bringing together young dancers from around the globe for a week of dance at RAD’s HQ culminating in a final at His Majesty’s Theatre in the West End on September 8.