iOS and Android mobile app TodayTix has joined up with London's Royal Court to provide the first electronic platform for the purchase of day tickets, traditionally requiring a morning purchase in person at the box office.
Called "Rush The Royal Court", the app launched on 1 April and will start offering £15 tickets for the Court's production of Alistair McDowall's X which opened earlier in the week.
Until the launch of Rush The Royal Court, TodayTix has sold best price tickets for same day or within a week performances, and this initiative extends its offering.
Merritt Baer, CEO and co-founder of TodayTix, said, "we're thrilled to launch this revolutionary new method for Day Seat ticketing. To be partnered with such a prolific venue like the Royal Court, a leader of London theatre, is an honour, and we are excited to help our customers attend the theatre more often."