West End Live success—and Olivier news

Published: 26 June 2013
Reporter: Sandra Giorgetti

Over half a million people attended the 2013 West End Live event in London's Trafalgar Square, now an annual event showcasing the capital's theatre productions and performers.

Highlights of the weekend included the first performance of Tim Rice’s new musical From Here to Eternity and an attempt at the world record for the most people playing impromptu air guitar.

Cllr Robert Davis, deputy leader of Westminster City Council, said: “This was the largest West End Live we have ever produced—with more shows taking part than ever before.

"From humble beginnings in Leicester Square nine years ago, our event now attracts hundreds of thousands of people from across London, the rest of the UK and from around the globe.

"It was a fantastic weekend and we hope everyone will come back next time for our tenth anniversary year.”

Other announcements from The Society of London Theatre this week concern the 2014 Olivier Awards.

As well as announcing the date—the awards will take place on 13 April 2014 at the Royal Opera House, Covent Garden—a new award category, Outstanding Achievement in Music, is being introduced for next year's event. This category will cover composition of original music for plays, orchestration and musical supervision or direction.