A Wicked benefit for region

Published: 2 August 2015
Reporter: David Upton

Green Witch seen at The Lowry Credit: Nathan Cox

Wicked’s seven-week run at The Lowry in Salford has come to an end, with experts calculating its impact on the local economy at £5.8m.

The West End and Broadway production, which has been running at The Lowry since June 3, has been seen by almost 100,000 theatregoers.

Analysts at New Economy—the agency that advises Greater Manchester councils on growth and prosperity—calculated the economic benefits of the show using average visitor spend and post code data for those buying tickets for the production.

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