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Dateline: 21st June, 2007
Cultural Olympiad Outlined London 2012 today outlined plans for the largest-ever Cultural Olympiad and a major investment from Youth Music at a business briefing for the arts sector at London's Southbank Centre. Speaking to an audience of 500 arts professionals from all over the UK, Bill Morris, Director of Culture, Ceremonies and Education for London 2012, outlined the structure that will enable everyone - from leading national organisations to individual artists and performers - to get involved with the four year Cultural Olympiad. At the centre of the Cultural Olympiad are a UK-wide Cultural Festival and ten major projects which are being created in partnership with the BBC, MLA (Museums Libraries and Archives Council), the UK Film Council and the Arts Councils of England, Northern Ireland, Scotland and Wales. Over 4,000 representatives of the cultural sector in London and the UK have been involved in discussions about the form, purpose and ambition of the Cultural Olympiad and it is their views that have shaped and will continue to shape these major projects. The ten major projects will comprise:
In addition to these programmes, there will be a four-year UK-wide Cultural Festival starting in the summer of 2008. Supported and led by a network of Creative Programmers, the UK Cultural Festival will encompass thousands of national, local and regional events as part of the nationwide celebrations to mark the 2012 Olympic Games and Paralympic Games. Bill Morris also gave early details of the non-commercial mark that will give official London 2012 endorsement to sporting, community and Cultural Olympiad projects. It will be a special mark of endorsement to be awarded to exceptional not-for-profit projects, large and small, inspired by London 2012 and that will have a real impact on the legacy of the Games. This is work in progress, but the mark will be available to use in a limited way from the start of the Cultural Olympiad in August 2008. The non-commercial mark will be very clearly part of the official London 2012 brand family and is likely to share the same famous shape with adaptations for use in the cultural sector. This will allow the impact of the 2012 Games to extend further than any previous games and underpins the vision that London 2012 will be 'Everyone's Games'. Also speaking at the ceremony, Christina Coker, Chief Executive of Youth Music, announced an investment of £9million towards youth inspired and youth-led music making. She outlined three principal programmes:
Dugald Mackie, Chair of newly-formed Legacy Trust UK, announced plans to fund fifteen projects as part of a World Festival of Youth Culture. The trust will enable existing organisations in the youth and cultural fields to come together to form an umbrella which in turn will enable many more organisations, groups and individuals to celebrate the creative spirit of the Games. "Working together in partnership," Bill Morris says, "We will create a four-year cultural festival, the first time any host city has created a Cultural Olympiad as inclusive and as far-reaching as London 2012. In Britain today 200 different ethnic communities speak a total of 300 languages. This makes London the most culturally diverse and exciting city in the world. The Games are an opportunity to celebrate this diversity by developing new creative cultural collaborations and relationships that will last beyond the Olympic and Paralympic Games." Secretary of State for the Department of Culture, Media and Sport
the Rt Hon "So my challenge to you all is to show what it is possible to achieve by culture, through culture and for culture: and to grasp the once-in-a-lifetime opportunity we all have." Mayor of London Ken Livingstone said, "The 2012 Games are a tremendous opportunity for London to display why it is the world leader not only in finance but in culture and creative industries. London's population reflects every nationality and culture from around the globe and this feeds its own long historic culture and creativity. Whilst sport will be at centre stage, the London Games will see the most creative, diverse and colourful programme of cultural events ever seen at London's famous landmarks in its streets, squares and parks. The summer of 2012 will be a once in a lifetime unique cultural celebration for every Londoner and for every visitor to the city."
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